With Global Model NewJeans, ‘Lotte Wellfood’ Will Promote ‘Pepero’ As A U.S. Staple.

A significant promotion for the well-known snack brand “Pepero” is about to be launched by “Lotte Wellfood” in honor of the upcoming “Pepero Day.”

The company hopes to increase sales of “Pepero” in more than 50 regions where it is already distributed globally and establish the brand as a staple snack product in the American market.

In the near future, a massive worldwide advertising campaign starring NewJeans’ “Pepero” models will debut in the United States. The recognizable billboard in Times Square, New York City, as well as multiple places in Los Angeles, will display the commercial. Promoting on social media sites like YouTube and Instagram, the advertisement aimed for Generation MZ will concurrently expand ‘Lotte Wellfood’s’ supply of ‘Pepero’ to vendors.