Ranks Lee Hyori As The Highest Entertainer Brand Value For February

The Korea Brand Reputation Research Institute studied 46,528,313 big data pieces from 50 entertainment broadcasters from January 3 to February 3, 2024, assessing consumer participation, media activity, community engagement, communication volume, and social media activity. This was 2.58% more than January’s 45,356,133 entertainment broadcast brand big data.


The Institute’s investigation showed that Lee Hyori received 2,832,460 points this month, surpassing Yoo Jae Suk’s 2,819,107. This month, singer/entertainer Tak Jae Hoon placed third with 2,324,133 points.


Here are February’s top 30 variety entertainers by brand value: Lee Kyung Kyu, Kim Jong Min, Kim Jun Ho, Kim Gu Ra, HaHa, Kim Heechul, Jang Do Yeon, Kim Sung Joo, Song Ji Hyo, Lee Ji Hye, Kang Ho Dong, Yoon Jong Shin, Yang Se Hyung, Lee Soo Geun, Cha Tae Hyun, Jung Hyung Don, Kim Shin Young.