(G)I-DLE’s Pop-up Shop Ends Well, And The Company Has Aspirations To Expand Internationally

(G)I-DLE’s pop-up shop ends well, and the company has aspirations to expand internationally.

The group (G)I-DLE’s pop-up store closed successfully.

The release of (G)I-DLE’s (Miyeon, Minnie, Soyeon, Yuqi, Shuhua) second full album, “I love,” was celebrated with a pop-up store called “(G)I-DLE Super Lady POP-UP” from the 2nd to the 19th at Pop Square, located on the second floor of Line Friends Square in Sinsa.

A sizable throng attended the pop-up store’s debut day, demonstrating its rapid appeal. Five days after the store opened, 5,000 individuals came in, and certain things sold out ahead of schedule, indicating the exploding interest of the fans.



In particular, the pop-up shop was decked up in a “Super Lady” motif that, with the perfect balance of black and silver, brought the album’s concept to life. With a variety of attractions and merchandise, including the real record jacket costumes used by (G)I-DLE, various picture zones, albums, photo cards, keychains, sticker packs, posters, and more, it catered to the desires of its followers.


The global presence of (G)I-DLE was further demonstrated by the pop-up store that opened on the 7th in Taipei with IPX (previously Line Friends). About 500 people lined up before it opened, producing a breathtaking sight of paralysis. Furthermore, the momentum persisted unabatedly until the closure in nine locations, including Shanghai and Hangzhou, China, on the eighth, sustaining the worldwide fever.

With their return, (G)I-DLE has shown their tremendous potential through the pop-up store. Following their number one positions on worldwide music charts, they not only reached career highs by being two-time million sellers, but they also won music show trophies without making consecutive appearances on Mnet’s “M Countdown” and MBC M’s “Show! Champion,” thereby taking home a triple crown in music broadcasting.


In the meantime, the pop-up store for (G)I-DLE intends to open in cities across the world one after the other, including Hong Kong, Singapore, Bangkok, Manila, Kuala Lumpur, Sydney, and Melbourne.