NewJeans Ushers In A New Era Of K-Pop Girl Groups, Graces The Cover Of Billboard Magazine

NewJeans shined its global presence by appearing on the cover of US Billboard magazine.

The theme of this Billboard Magazine is ‘Women in Music’, and New Jeans (Minzy, Hani, Daniel, Haerin, Hyein), who were selected as ‘Group of the Year’ at the ‘2024 Billboard Women in Music Awards’, this time I was selected as the main character on the cover of the issue.

Billboard posted a photo and interview of New Jeans with a hanok in the background on its official website on February 28 (local time). Billboard introduced New Jeans as “they debuted in July 2022 and quickly rose to the top of K-pop,” and added, “They are loved by fans not only in Korea but around the world with their infectious energy,” adding that they are ranked first on the global charts. It highlighted the outstanding achievements achieved.

The media said, “At one time, it was a common belief in the industry that only boy bands could build a core fandom and achieve commercial success (album and concert ticket sales), but New Jeans is a member of the girl group generation that achieved both, “We are changing the paradigm for the success of women’s groups,” she explained. Billboard mentioned Min Hee-jin, CEO of ADOR, the general producer of New Jeans, as the background to this phenomenon, adding, “New Jeans achieved this under the teachings of an innovative leader.”

In an interview with Billboard, New Jeans said, “Before our debut, CEO Min Hee-jin told us that she wanted to do something fresh and different. We wanted music that anyone, regardless of gender or age, could listen to and enjoy, and as a result, ‘easy listening’ music was born.” “We just wanted to try something new and fun,” he said humbly.

They added, “Rather than setting a special goal (to create change in K-pop), we tried to sing and perform songs we liked, and I think that’s why fans liked us from the beginning.”

When asked about what they hope to achieve in the future, New Jeans said, “I hope our songs will move people. I want to share emotions with people on stage and through music.”, “I hope our music will be remembered for a long time. For example, “I hope people will think of last winter when they hear ‘Ditto,’” he said.

Meanwhile, the ‘Billboard Women in Music Awards’ is an awards ceremony that selects and awards the best female artists, creators, producers, and executives who have greatly influenced the music industry in the year. New Jeans not only named her as the only K-pop female artist on this year’s list of winners, but she is also scheduled to perform at the awards ceremony to be held in Los Angeles, USA on the 6th of next month.