According To Fast Company, HYBE Is One Of The 50 Most Innovative Companies,Highlighting NewJeans’Impact

HYBE is one of the 50 most innovative companies.

The NewJeans project by HYBE has made music commercial art.

On March 19th (local time), HYBE was named one of Fast Company’s ‘World’s 50 Most Innovative Companies 2024’.

Since 2008, Fast Company has named “The World’s 50 Most Innovative Companies” the companies that innovate and shape industries and cultures. Fast Company honors the top 50 innovative firms overall and per industry sector.

HYBE made the top 50 innovative firms list for the third time this year after 2020 and 2022.

This year’s top 50 innovative companies include global heavyweights NVIDIA (1st), Microsoft (3rd), YouTube (7th), Google (30th), and UMG (45th). HYBE was the only domestic company to rank 23rd. It was second in design.

HYBE was chosen by Fast Company based on Min Hee-jin, CEO of subsidiary label ADOR under HYBE, and NewJeans.

With their analog vibe, R&B-influenced melodies, and dreamy images, NewJeans evoke 90s nostalgia. The NewJeans brand, from albums like ‘New Jeans’ to ‘OMG’ and ‘Get Up’, is popular worldwide. NewJeans’ five members are fashion brand advocates.

Fast Company found that NewJeans had made music the highest commercial art. NewJeans has collaborated with Apple, Nike, and Coca-Cola.

Artists are now part of NewJeans’ world to create fresh brand campaigns. Examples include shooting the ‘ETA’ music video with Apple iPhone 14 Pro to demonstrate stable camera technology, collaborating with Coca-Cola on ‘Zero’ to blur advertising and music, and reinterpreting a scene from the ‘Ditto’ MV to promote Nike products.

The intuition of Min Hee-jin, NewJeans’ CEO and art director, helped develop its identity.

Fast Company quoted Min Hee-jin as saying, “My career path from a graphic designer to a producer has become my own strength, which allows me to express images not only visually but also through sound.”