Lisa’s 500 Billion Won Contract? BLACKPINK’s Hot “Seven-Year Curse”

For the girl group BLACKPINK (BLACKPINK, Jisoo, Rosé, Jennie, Lisa), the “seven-year curse” is also passing, but there is still no news about the renewal of the contract. It is unlikely that there will be an official statement on whether the group will continue to work with YG Entertainment (YG), but even so, this issue is a hot topic among fans, the general public, and the entertainment industry, as it could have a significant impact on the stock price.

BLACKPINK made its debut on August 8, 2016, and celebrated its 7th anniversary on August 8, 2023. The group was the first new girl group to be launched by YG in seven years, following 2NE1, which had become one of the top hip-hop girl groups of the 2nd generation. However, the 7 years that BLACKPINK has spent together have felt very short, as the hype surrounding their debut is already fading, just as it was for 2NE1.
BLACKPINK made a grand debut at Mos Studio in Dosan-daero, Gangnam-gu, Seoul, on August 8, 2016, led by YG head Yang Hyun-suk. After that, BLACKPINK released their debut album “SQUARE ONE”, which included their debut songs “Whistle” and “Boombayah”, as well as b-sides such as “As If It’s Your Last” and “STAY”, which proved both their popularity and public appeal. They swept the rookie awards at the end of the year, and after a not-so-short hiatus, they continued to release hit songs such as “DDU-DU DDU-DU”, “Forever Young”, “Kill This Love”, “How You Like That”, and “Lovesick Girls” in 2018, becoming global artists.
BLACKPINK also gained a reputation for their mysteriousness, even by YG standards, and despite their relatively small number of active tracks, they managed to successfully hold hot solo concerts. They then succeeded in creating a synergy that unleashed their individual charms. This was reflected in their status as the channel with the most subscribers on YouTube, the individual with the most followers on Instagram, and the global ambassador for leading luxury brands.

Since then, Blackpink has achieved great success not only as a celebrity, but also as a global music artist, as this year’s second full-length album ‘THE ALBUM’ became the first K-pop girl group to reach #1 on the Billboard 200 chart and #1 on the UK Official Album Chart Top 100. In addition, Jenny, who became a hot topic every day with rumors of her affair with the hottest K-pop stars of the time, such as EXO’s Kai, Big Bang’s G-Dragon, and BTS’s V, Lisa attracted attention with her dating rumor with LVMH family son Frédéric Arnault, and Rosé attracted attention with her dating rumor with actor Kang Dong-won. , Recently, Jisoo succeeded in highlighting Blackpink’s romantic history by suddenly admitting to being in a romantic relationship with actor Ahn Bo-hyun.

Whether Blackpink and YG will renew their contract still remains a question mark. Blackpink, who is currently conducting a world tour with a capacity of 1.5 million people, will officially conclude the world tour at Gocheok Dome on the 16th and 17th after successfully completing a solo concert with a capacity of 55,000 people in Paris, France last July. There are also concerns(?) that this performance may actually be the final performance of Blackpink as a whole. One securities industry is even considering the temporary suspension of activities as a fait accompli: “Blackpink will take a break after the world tour.”

One month after the 7th anniversary on August 8, it is said that YG and Blackpink’s contract renewal has not yet been fully concluded. Even if the contractual expiration date has passed, a schedule fixed before expiration can be regarded as a valid contract schedule and digested.

There are numerous theories circulating. Specifically, it is stated that there are a number of concerns with Lisa’s contract renewal. Last July, the ambiguity of Lisa’s contract with YG raised concerns from a Chinese agency that claimed it was difficult to keep up with her schedule. “It doesn’t matter whether or not,” he said briefly, adding, “the contract’s renewal is currently under consideration.”

In addition, it was widely believed that Lisa had received multiple offers totaling tens of billions of won from foreign countries, including her native Thailand. (In truth, following YG’s initial offer to renew her contract, there was a report that she recently declined YG’s second offer. (Contract measurement) In addition

Signals conveyed directly by other members will also attract attention (regardless of their intent). At the Singapore concert, Rosé stated, to applause, “Blackpink will not disappear.” There was much applause. Jenny also mentioned that it was “the last time” before the Gocheok Dome performance’s conclusion.