IVE’s Analogue Sensibility Works, ‘Eleven’ Music Video Ranks No. 1 on YouTube Trending Worldwide

IVE (IVE, An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) is generating hot reactions with a music video that stimulates the senses.

Starship Entertainment, the agency of the girl group IVE, released the music video for the song “Either Way”, one of the triple title tracks of their new album “I’VE MINE”, on their official SNS on September 25.

The music video for “Either Way”, which sings about being unable to be free from the gaze of others, was directed by Yu Kwang-gwang, who is known as the best CF director in South Korea. The music video drew attention from global fans with its unique visuals.

music video captures Ive showing off his diverse self. While it was shot on film and stimulated analog sensibilities, Sunwoo Jung-ah’s lyrics and Ivman’s emotional vocals harmonized well with the video, maximizing the song’s appeal.

The members’ passionate performances, reminiscent of a youth movie, moving between everyday life and fantasy space, are also attracting attention. The members in the music video depict the process of finding their true self amidst misunderstandings caused by the gazes of countless others. Finally, each person expresses in their own way how they accept all ‘me’, realizing that even those who seem misunderstood or hated are ‘me’, that all of this is a moment in the universe and it all passes away.

Ive’s analog sensibility was also revealed in the previously released concept photo. Photographer Han Da-som, who is attracting attention for his film sensibility, captured Ive in a familiar, everyday space with an analogue method, with a colorful and dreamy charm, giving a heterogeneous and fantasy feel at the same time.

Ive’s emotional ballad ‘Ethe Way’, which creates a lyrical atmosphere starting with a dreamy synth and is completed with a different musical texture than before, received great response and succeeded in entering the major music charts upon release. The music video was also released on YouTube. Not only did it rank first on the Trending Worldwide Chart, but it also received explosive love, surpassing 8 million views (as of 1 p.m. on the 26th) in about 19 hours after its release, and becoming a ‘popular video’ on domestic YouTube. there is.