“K-pop girl groups Aespa, Ive, NewJeans, StayC, and Kiss of Life to perform at MMA2023”
On the 15th, Melon, the music platform of Kakao Entertainment (CEO Jinsu Lee and Seongsu Kim), announced the third lineup of MMA2023 (MELON MUSIC AWARDS), including groups aespa, IVE, NewJeans, and STAYC. (Stay C) released KISS OF LIFE.
First of all, aespa not only immediately ranked #1 on Melon’s TOP 100 with ‘Spicy’ released last May, but also celebrated the album’s third mini-album ‘MY WORLD’, which included the song, by achieving over 1 million streams within 24 hours of release. It received attention as a ‘Million Album’ and entered the Melon Hall of Fame. In addition, it is expected that the new song ‘Drama’ will set an all-time record, so expectations are also high for what they will show on the MMA2023 stage.
IVE who won a total of 4 awards at last year’s MMA2022, including Best Song of the Year, Rookie of the Year, Top 10, and Best Female Group, returns to MMA2023 again after a year.
IVE’s first full-length album ‘I’ve IVE’ and first mini-album ‘I’VE MINE’ released this year also ranked as a ‘Millions Album’ in the Melon Hall of Fame, and each album’s title song ‘I AM’ , ‘Kitsch’, and ‘Baddie’ have continued to reach the top of the TOP 100, continuing their popularity at a syndrome level. Accordingly, following last year, attention is being paid to what kind of performance MMA2023 will achieve this year.
In addition, NewJeans proudly won two awards as Rookie of the Year and Top 10 at MMA2022 immediately after her debut, and plans to show even greater growth at MMA2023 this year as well.
In particular, both ‘OMG’, released in January, and ‘Get Up’, released in July, entered Melon’s Hall of Fame as a ‘Millions Album’, and ‘Ditto’ ranked first in the Melon Weekly Popularity Award in the 3rd week of January, followed by first place in the TOP 100, and ‘ As ‘Super Shy’ has also solidified its position as a music powerhouse in name and reality by taking first place in the TOP 100, curiosity about the MMA2023 stage is already growing.
STAYC, which attracted attention by winning the Global Rising Artist Award at MMA2022 last year, is raising its global status by recently holding its first world tour ‘TEENFRESH’. STAYC, who has been working tirelessly this year from ‘Teddy Bear’ to ‘Bubble’ activities, plans to present a stage with special charm for music fans around the world through MMA2023.
KISS OF LIFE is a girl group that achieved exceptional results upon its debut in July and quickly emerged as a ‘monster rookie’ that the global fandom is paying attention to. Following their debut song ‘Shhh’, they released a new song on the 8th. Their popularity continues to rise by showing a unique vibe with ‘Bad News’. As a group that showed the potential to grow into a global trend early on, the attention of the global fandom is focused on the powerful presence they will prove at MMA2023.
As popular girl groups from aespa to IVE, NewJeans, STAYC, and KISS OF LIFE announce their appearance at MMA2023, the representative music awards ceremony and festival, expectations are rising for the rich and colorful stages they will show.
Meanwhile, MMA2023 will be held at Inspire Arena in Incheon, Korea’s first K-POP specialized arena, on December 2nd at 5 PM, sponsored by Kakao Bank. In Korea, it will be broadcast live on the Melon app/web and the Wavve app/TV app. In Japan, it can be viewed on ABEMA, and worldwide, excluding Korea and Japan, real-time live streaming will be provided through the Beyond LIVE platform.
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