BTS’s V Is “Sold Out King”; Celine Wins With “V-Effect”

Celine released V’s photo, admirers bought his products, producing a “V-Effect”.
Luxury brand Celine released V’s photo on its Chinese SNS pages.

Last October, artistic director Hedi Slimane oversaw the portrait series’ selection, styling, and shooting in France, adding meaning.

V’s new photo prompted several fan purchase verification remarks on Celine’s official account. When promoting a brand, Chinese fans demonstrate their appreciation for their favorite celebrities by submitting purchase verification.

The “V-Effect” was further proven when V’s jacket and accessories sold out in most sizes in Korea, Japan, the US, and other countries.

When V became Cartier’s global ambassador and the face of the Panthère de Cartier campaign, the website crashed as fans rushed to buy promoted merchandise, shocking them.

The Panthère de Cartier necklace V wore sold out at Cartier online stores globally, confirming her reputation as a “Sold Out Kind.” Fans who couldn’t wait for delivery verified their purchases from the store, showing V’s global ambassadorship.

After hiring V as its new face, Brand Finance, a renowned UK brand valuation and strategy consulting agency, announced a 51% growth for Celine.

Source: Nate

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