BabyMonster’s 3-day Debut Miracle: TikTok Challenge Surpasses 5 Million

It’s hard to believe they’ve only been around for three days. Baby Monster, the new girl group from YG Entertainment, is quickly gaining the attention of K-pop fans around the world, and their debut song challenge is going viral.

Baby Monster’s debut song, “Batter Up,” has been trending on the global short-form platform TikTok. In just two days after the group’s debut, over 5 million videos with the hashtag “#BATTERUPCHALLENGE” have been uploaded to TikTok.

TikTok users in many countries beyond Korea are showing off Baby Monster’s ‘BATTER UP’ challenge, confirming that the trend is spreading quickly.

K-pop fans were mainly imitating the chorus point choreography of Baby Monster’s ‘BATTER UP’ choreography in the music video, which involved taking a refreshing swing and watching the ball go over the fence. It appears that ‘Baby Monster’s unique hipness’ has captured the hearts of the MZ generation.

‘BATTER UP’ is starting to cruise on various global music charts, and more K-pop fans are expected to participate in the Baby Monster song challenge in the future.

The reaction on YouTube was even hotter. The music video for ‘BATTER UP’ recorded 22.59 million views in 24 hours, setting a new record for a debut song by a K-pop group, and various secondary creations, including a dance challenge through the short form Reels and colorful reaction videos in languages around the world. It’s pouring.

In particular, the positive response to the music video incorporating YG’s identity is notable. The response is that it is surprising that the members are aged from 14 to 21, and despite their young age (mostly teenagers), they have a high level of skill. In addition, praise for the powerful rap, soulful tone, and captivating facial expressions that show the ‘YG DNA’ is also noticeable.

Along with favorable reviews, the ‘BATTER UP’ sound source is achieving remarkable results on various global charts. On iTunes, it topped the song charts in 21 countries and settled at number 4 on the worldwide chart. Despite being a rookie who has just debuted, he unusually entered the US and UK song charts, which are considered the world’s two largest music markets, raising expectations for the future activities of the ‘game changer’ who will shake up the K-pop market.