V of BTS, Kim Taehyung, is everywhere on his birthday. In addition to hundreds of fan birthday initiatives, his visage is on coffee shops countrywide.
South Korea’s leading coffee franchise, ‘Compose Coffee,’ named Taehyung its new model a week ago to boost brand recognition and international expansion.
We are thrilled to cooperate with a global artist who is loved worldwide regardless of gender or age, said a ‘Compose Coffee’ representative. Next year, Compose Coffee expects even more growth thanks to BTS V. The collaboration is a major advance.”
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Before Taehyung’s 28th birthday, ‘Compose Coffee’ shop owners posted his gorgeous image on their glass windows to entice consumers.
The ‘Compose Coffee’ franchise website lists 2,414 locations. In Seoul and other major cities, stores are every few blocks.
Fans welcomed Taehyung’s appearance everywhere by shopping and eating from the wonderful menu. Expectations are high for the ‘V drink,’ cup holders, and TV ads.
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