EXO’s Suho Releases ‘Enjoy The Flow, Savour Every Moment’ MV For Drinking Awareness Campaign

Flow, Savour Every Moment’ MV for drinking awareness campaign

To promote responsible drinking in Asia-Pacific, EXO leader and actor Suho announced his partnership on the 28th.



The new campaign will launch in South Korea, Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam.



The campaign will promote moderate drinking with a Suho song, music video, and behind-the-scenes information. The campaign motto is “Enjoy the Flow, Savour Every Moment,” emphasising enjoying every moment.



“Through this groundbreaking campaign with Suho, we aim to leverage the growing influence of K-culture in a creative way to encourage a larger number of adult consumers in the Asia-Pacific region to make more mindful choices and practice moderation,” said Wilson Del Socorro, Diageo’s Corporate Relations Director for Asia-Pacific



https://youtu.be/duztpH7AyBM?si=EYsv6o_IYa-1-LXO

Diageo Korea representative Conor Neiland said, “Diageo is committed to further developing its responsible drinking campaign, which aligns with the needs of the MZ generation that aspires for ‘value consumption’ and a ‘good life’, aiming to continue leading the creation of a healthy drinking culture.”