First-place K-pop Boy Group Brand Value Rankings Shift After 67 Months: Netizens Respond

After a record 67 months, boy group brand value rankings alter, sending netizens into a frenzy.

The Korea Brand Reputation Research Institute released January K-pop boy group brand value rankings on January 13. BTS has lost first spot to Seventeen for the first time in 67 months.


Seventeen won with 6,157,072 brand points. NCT placed second with 4,064,501 points, while BTS placed third with 3,677,975. BTS had led for 67 months, however their brand points dropped 47.06% since December after their enlistment.

After reading the rankings, netizens said “Wow, how many years are 67 months lol”


“The first place changed after almost 6 years? That’s hilarious lol”

“Congratulations to Seventeen.”

“BTS is superior. I realized it again.”

“Wow… who would take first place when Seventeen members go to the military?”

“First place for 67 months? wow..”