Hanni Of NewJeans Will Lead The Worldwide Brand Campaign Exclusively

NewJeans’ Hanni is Gucci’s exclusive worldwide Horsebit 1955 handbag campaign leader. This choice highlights her expanding influence and aligns with Gucci’s new creative director, Sabato De Sarno. His sophisticated and exquisite design style has been admired since his time as Valentino fashion director in 2020. After last year’s collective campaign, Hanni’s solitary Horsebit 1955 campaign spokesperson role is important. Her global effect is highlighted by this change. The campaign will launch worldwide on the 25th with three exclusive Horsebit 1955 handbags for Korea. Sabato De Sarno’s first fashion show in September unveiled the Rosso Ancora, a burgundy red that reinterprets the house’s history color. These bags will showcase it. The 20th saw Gucci unveil a Sabato De Sarno-designed Hanni teaser. It blends youthful elegance with Gucci’s tradition nicely. Hanni said the Gucci Horsebit 1955 handbag represents her fashion principles of diversity, comfort, and confidence. The Gucci Horsebit 1955 handbag is a classic example of Gucci’s craftsmanship and high-quality materials. This ad honors the Horsebit and establishes Hanni as Gucci’s current yet timeless voice.