NewJeans, The New Face Of Globally Popular Snack Brand ‘Pepero’

Lotte Wellfood Co. has formally chosen NewJeans as the new face of the internationally renowned snack brand ‘Pepero’

On September 1 KST, Lotte Wellfood Co. unveiled the first look at the forthcoming NewJeans x ‘Pepero’ campaign, which will launch in 17 countries on November 11 (‘Pepero Day’).

Mid-September will see the debut of a television commercial featuring the NewJeans ladies, as well as plans for special edition collaboration merchandise and a pop-up store.