Performance Directors From NewJeans Protest ILLIT’s Choreography Copying

NewJeans remained involved in the HYBE-ADOR disagreement, especially over their comeback and promotions. ILLIT’s copying of NewJeans is a contentious issue. The girl trio has been misidentified for NewJeans since their debut. Online communities debate if ILLIT imitated NewJeans.

NewJeans’ performance directors have criticized HYBE and ILLIT for copying their short choreography for a commercial. On Instagram, performance director Kim Eun Ju remarked, “Oh? Really? Even the ad choreography? I’ve kept it within for so long… A coincidence? There may be parallels! People generally change references out of courtesy. However, this is copying.” Another NewJeans BLACK.Q performance director was unhappy with ILLIT’s current “Lucky Girl Syndrome.” In his Instagram story, “No way… Thoughts like “No way, no way” have kept me back, but emulating the ads’ dancing… This is unbelievable.

That someone’s hard work was so obviously stolen couldn’t have been simple…” ILLIT had been accused of duplicating “Cookie,” “Hype Boy,” and “Super Shy.” The performance directors shouted because their patience had run out.