Sunmi is launching ‘Sunmi Gum’ to commemorate the premiere of her new song. Sunmi’s agency claims that Abyss Company, today (5th), is producing a joint product called “Sunmi Gum” in association with Orion’s Wow to celebrate the release of her new song “Balloon in Love.” ‘Sunmi Gum’ is a cooperation product whereby the design of the current Wow Gum Rainbow flavor integrates Sunmi’s images and handwritten lyrics from the new song concept. The vivid and colorful picture of “Wow Rainbow” matched Sunmi’s new song’s wonderful and brilliant appeal, so this cooperation was made feasible. The whole design of the gum wrappers, package, and product as well as Rainbow Gum’s fresh and delicious taste let customers experience Sunmi and her new song. From the start of this month, the product will be offered at convenience stores all around; a limited number will also be sold at Sunmi’s pop-up shop open from the 6th to the 15th on the 1st level of Hanam Starfield. On the 13th Sunmi is scheduled to release her digital single “Balloon in Love.” This upbeat tune contrasts with her past work and is supposed to present a fresh ‘Sunmi Pop’ that will tint early summer.
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