The Official Branch Of HYBE Has Been Established In China

The official branch of HYBE Labels in China was opened on May 29 KST, according to the corporation. To back the mainland activities of HYBE artists, HYBE Labels has legitimately registered a branch in China in anticipation of the Chinese government lifting the restriction on Korean content, which has been in effect since about 2016. After HYBE America, HYBE Latin America, and HYBE Japan, the company has expanded into China. Also, Seventeen’s operations in China will be managed by Pledis China, which Pledis Entertainment established in 2018 before merging with HYBE Labels.

A number of HYBE’s ‘Big 4’ competitors in the entertainment industry have established local operations in China to facilitate the wide range of services they offer to Chinese artists. No new artists based in China are presently being formed or released by HYBE Labels.