Top 17 Boy Group Brand Values For January, Followed By NCT, BTS, And More

Top 17 boy group brand values for January, followed by NCT, BTS, and more

Seventeen was the top K-Pop boy group in brand value for January 2024, according to the Korea Brand Reputation Research Institute on January 13 KST.

From December 13, 2023 to January 13, 2024, the Institute investigated K-Pop boy group large data on consumer involvement, media activity, communication, community activities, etc.

Seventeen’s guys, now starring in ‘Nana Tour with Seventeen’, placed first. The group earned 6,157,072 brand value points this month.


Boy group NCT placed second with 4,064,501 points, while BTS, currently on a sabbatical from group promotions due to military service, placed third with 3,677,975 points.

The top 30 K-Pop boy groups by brand value in January 2024 are: Seventeen, NCT, BTS, RIIZE, ZEROBASEONE, The Boyz, Stray Kids, EXO, SHINee, ASTRO, ATEEZ, Super Junior, TVXQ, BTOB, BOYNEXTDOOR, TOMORROW x TOGETHER, ENHYPEN, TREASURE, ONF, MONSTA X, VIXX, INFINITE, CRAVITY, 2PM, Fantasy Boys, B1A4, WINNER, Wanna One,