“Show Lots Of Love For My New Start,” Jennie Proclaims ODDATELIER

BLACKPINK’s Jennie started ODDATELIER for personal work.

In 2024, the idol will work with OA, a company she formed to pursue solo projects, she said on Instagram on December 24 KST.


“Hi, this is Jennie,” she said. This year was full with successes, and I appreciate the love. My company, OA, and I are excited to go independent in 2024. Please celebrate my OA and BLACKPINK debuts. Thank you.”

In November, Jennie and her mother founded ODDATELIER, a label with no other artists. Traffic from the joyful launch announcement crashed the website.


YG Entertainment exclusively contracted Jennie and BLACKPINK for group activities. BLACKPINK worked individually but together once Jennie started her label.