IVE Debuted ‘HEYA’ MV

With their “HEYA,” music video, IVE has captured audiences.

The group’s current phase, “IVE Switch,” explores several identities and narratives, expanding their style.

IVE’s dynamic charm is on display in the double title single “HEYA”‘s addicting melody, intriguing lyrics, and rap. The song’s catchiness and relatability show IVE’s diverse musical taste.

Beyond the music release, IVE has prepared a lot of content for fans. The band will hold a YouTube comeback discussion today (April 29) after the launch. IVE will discuss the comeback, unbox “IVE Switch,” discuss the tracks, and premiere the “HEYA” music video during the live stream.

On their official TikTok channel, IVE launched a dance challenge for “HEYA,” capturing fans with its catchy music, unique lyrics, and simple choreography.

IVE will give a comeback chat live on their YouTube channel at 7 PM KST, promising more participation and insight into their new musical era.