Why Did Ive Become ‘Super President’? How Can You Earn Generation Z’s Love?

As a combination of “elementary school student” and “president,” “Cho Tong-pyeong” is a popular elementary school student. Since becoming “Cho Tong-pyeong,” female group IVE has been hugely popular among youthful fans. Ive held his “SHOW WHAT I AM” concert at the KSPO DOME in Seoul from October 31 to November 2. Parents and kids packed the concert venue. Child voices chanting, “Wonyoung, unnie!” dominated the event footage. Young fans of “Dive,” the fan club, were called “Baby Dive.” They made the concert more exciting with their cute and vibrant laughter. Ive-related parent posts are common on social media. His confident style is one of Ive’s secrets to success. His cartoonish clothes and bouncy tunes appeal to primary school females. Young fans can relate to Ive’s melodies and dance. Parents with children naturally followed his little devotees. Social media posts such as “My niece is a fan, but where can I get her a photo card?” , “Review of sending my elementary school daughter to a concert alone?” , & “I hope my daughter grows up healthy and strong like Ahn Yu-jin” abound. The majority of Ive’s CDs are by 40-year-olds with primary school children. Fandom groups go beyond events to foster engagement and conversation. Students interact via photocards and film themselves copying Ive’s dances and songs for fan events. Generation Z’s emotional needs and expression are met by these characteristics, creating fandom commitment. Ive is called “Super President” for more than his looks or singing. The consequence of young fan-focused content creation, intuitive and proactive thinking, and community interaction. Ive has become a transcending icon for Generation Z and their parents.