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The ongoing rivalry between HYBE and ADOR has sparked online comments over ADOR CEO Min Hee Jin’s latest press appearance.
Min Hee Jin denied HYBE’s accusations at the press conference. Despite getting emotional, CEO Min Hee Jin defended herself by sharing KakaoTalk discussions with HYBE executives, including Bang Si Hyuk.
Bang Si Hyuk and Min Hee Jin’s talk has garnered online attention. Bang Si Hyuk and Min Hee Jin formed HYBE’s first girl group.
In the Kakaotalk discussion, Bang Si Hyuk wrote, “You can step on (crush) aespa, right?” Min Hee Jin replied, “Hahaha.” Bang Si Hyuk said, “Laughter. Leave it to you. When do you want to drink?”
To support Min Hee Jin’s HYBE female group project, Bang Si Hyuk wrote, “Forget SM, and let’s build Min Hee Jin’s world.” Min Hee Jin said, “It’s just,” and Bang Si Hyuk reassured her.
Bang Si Hyuk contacted Min Hee Jin after NewJeans’ “Ditto” entered Billboard’s HOT 100.
BSH: “Are you happy?”
Min Hee Jin: “lol”
“Why are you laughing?” “I’m really curious.”
Min Hee Jin: “Pardon? Curious about what?”
Sir Bang: “Oh are you enjoying this, ha.”
Min Hee Jin: “This shouldn’t make me unhappy. You asked the obvious, therefore I didn’t comprehend.”
Bang Si Hyuk’s statements with Min Hee Jin are being criticized by Korean internet. Many noted his request for Min Hee Jin to “step on aespa,” suggesting he had a complex with SM Entertainment.
Korean netizens said:
“It seems like he’s wary of her.”
“It’s funny how he’s saying stuff like that in the back.”
“Step on who with that live singing skills?”
“He won’t be able to step on them with LE SSERAFIM’s singing skills.”
“Bang Si Hyuk just focus on making your artists practice more.”
“You can’t shield HYBE now.”
In another online community, Koreans said:
“The last Kakaotalk is chilling.”
“Why are you laughing?”
“He sounds a bit oppressive in the last photo.”
He appears upset NewJeans is performing well.
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