NewJeans’ Hyein To Feature In IU’s New Song

On February 5, 2024, EDAM Entertainment, IU’s agency, released a track list video for IU’s 6th mini album “The Winning” through its official SNS channels.

The video was unique in that it was formatted as an online shopping mall purchase list. The double title tracks “Shopper” and “홀씨” (Hole Seed) were listed along with “Shh..“, “Love wins all”, and “관객이 될게(I stan U)” (I’ll Be a Spectator) for a total of 5 songs. The video also included the release date and the phrase “Let’s go haul”. At the end of the video, IU’s clear voice singing the line “Oh I want all I must have all, all” briefly captivated the listeners’ ears.

For this mini album, IU worked hard as a producer, preparing for a long time from song writing to every detail. First, the title song ‘Shopper’ was collaborated by composer Lee Chae-gyu, led by composer Lee Jong-hoon, who is IU’s long-time musical partner and worked on many mega hits such as ‘Leon’, ‘Twenty-three’, and ‘Bippi’, and IU participated in writing the lyrics. . Another title song, ‘Hole’, attracted attention as IU participated in composing and writing lyrics in addition to composers Lee Jong-hoon and Lee Chae-gyu.

In addition, IU was credited as the sole lyricist for all of her songs, raising expectations for her lyrics. In addition, talented musicians Hong So-jin, Seo Dong-hwan, Je-hwi, and Kim Hee-won, who are attracting attention in the industry, worked together to further enhance the mini-album’s completeness. In particular, the third track, ‘Shh..’, features Hyein, a member of the group NewJeans, and Roller Coaster’s vocalist and singer-songwriter Cho Won-seon, and has a question mark in the special narration, stimulating the curiosity of viewers.

IU, who has established herself as a ‘one-of-a-kind icon’ by leaving behind overwhelming records for each song she releases, is accelerating her promotion by presenting a variety of content with unconventional visuals even before the album’s release. Fans who saw this also showed enthusiastic reactions. As he announced a full-fledged ‘comeback countdown’ by releasing the track list this time, special attention is being paid to his new album.

Meanwhile, IU will release the entire song ‘The Winning’ through major online music sites at 6 PM on the 20th.