The Top Three Male K-Pop Idols By Brand Value Are Cha Eun Woo, Baekhyun, And TWS’s Shinyu.

ASTRO’s Cha Eun Woo, EXO’s Baekhyun, and TWS’s Shinyu topped the Korea Brand Reputation Research Institute’s April brand value rankings for male K-Pop idols.

The Institute examined big data on 730 male K-Pop idols’ consumer participation, media activity, communication, and community activities from March 20 to April 20.

ASTRO member/actor Cha Eun Woo led April with 3,125,132 brand value points. EXO member Baekhyun placed 2nd with 1,690,168 points, followed by TWS rookie idol Shinyu in 3rd with 1,462,181.

The top 30 male K-Pop idols by brand value in April are: ASTRO’s Cha Eun Woo, EXO’s Baekhyun, TWS’s Shinyu, Highlight’s Doojoon, Park Ji Hoon, BTS’s Jungkook, Super Junior’s Kyuhyun, RIIZE’s Wonbin, Kang Daniel, BTS’s Jimin, Hwang Min Hyun, Highlight’s Kikwang, BTS’s Jin, BTS’s V, Super Junior’s Heechul, The Boyz’s Juyeon, Seventeen’s Mingyu, SHINee’s Minho,